Blog
Notes from
the field.
Practical writing on digital marketing strategy, search, performance and growth, for marketers and the teams they work with.
5 articles · 4 topics
Latest article
A technical SEO audit that development teams actually finish
Most audits die as a 200-row spreadsheet. Here is how to structure findings so engineering ships them.
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A technical SEO audit that development teams actually finish
Most audits die as a 200-row spreadsheet. Here is how to structure findings so engineering ships them.
Read article →
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Core Web Vitals: what to fix first
LCP, INP and CLS explained in plain terms, with the fixes that usually move them most.
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Writing for AI search without chasing hacks
What makes content easy for AI answer engines to understand and cite, and what is still just good SEO.
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My Journey from Sanchore to Scuba Diving
From a landlocked town in Rajasthan to 30 metres underwater: how I became a PADI Advanced Open Water diver, and what it taught me about growth.
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The Ultimate Guide to Technical SEO in 2025 (With Tools & Best Practices)
A practical technical SEO checklist: crawling, indexing, site architecture, Core Web Vitals, schema, hreflang, JavaScript SEO and log files, with tools for each.
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