Dinesh Jeengar
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The hardest part of a technical SEO audit isn’t finding problems. Any crawler will hand you hundreds. The hard part is getting them fixed, by a development team that has its own roadmap and no reason to trust a spreadsheet full of warnings.
Start from evidence, not tool scores
Before writing a single recommendation, collect three baselines: a full crawl, a sample of server logs, and the Search Console page indexing and performance reports. Logs show what search engines actually request; Search Console shows what they decided to do with it. A crawler only shows what is possible.
Group findings by cause
Four hundred “missing canonical” warnings are usually one template bug. Report the template, the rule that broke and three example URLs, not four hundred rows. Engineers fix causes; they ignore lists.
Write every fix as a ticket
- What is wrong, in one sentence, with example URLs.
- Why it matters: the pages or revenue affected, from Search Console or analytics.
- The exact change: the tag, header, redirect or template line.
- How to verify it: what a correct response looks like after deploy.
Order by impact and effort
Indexation blockers come first: noindex leaks, robots rules, broken canonicals and redirect chains on important templates. Then rendering and internal links, then performance, then cosmetic warnings. A short list of ten tickets that ship beats a perfect list that never leaves the slide deck.
Close the loop
Re-crawl after each release and annotate the change in your reporting. When engineers see their fix reflected in indexed pages and clicks, the next audit gets prioritised much faster.
Written by
Digital Marketing Strategist with 8+ years of experience in 360° digital marketing, growth strategy, marketing operations, CRM management, business analytics, and cross-functional team leadership.
